Aussie Musician, Johnnie Mac applies Internet Marketing only to get derailed by Internet giant Amazon, but bounces back to top the charts beating Michael Jackson’s ‘Thriller’…
Aussie Rock Musician, Johnnie Mac sent shock waves throughout the music world by hitting #1 on Amazon’s ‘Movers & Shakers’ Music Charts and entering the top 10 best-selling albums in the world before internet giant – Amazon pulled the plug.
On Tuesday, May 18, 2010, Johnnie Mac was ranked 439,605 on Amazon.com’s charts.
On Thursday, May 20th, Johnnie Mac launched his online album release and it went off with a bang!
Johnnie Mac’s manager, Mykee McCarthy from Alchemy Music stated, “We planned this for months… lined everything up perfectly and it was damn exciting watching Johnnie’s album rocketing up the international charts. It reached #9 on the best seller list”.
That’s #9 in the WORLD … not bad for an Aussie busker from the bush!
There was dancing, there was singing, hundreds of people on Twitter and Facebook were all joining in the cyber-banter – rejoicing as we watched ‘The World Seems Happy’ screaming to number 1.
But then BEUREAUCRACY WENT MAD!
Amazon shut down Johnnie Mac’s account for no apparent reason. Wouldn’t let him take any more orders. Wouldn’t reply to his emails or speak to him on the phone. Instead they told the hoard of eager buyers that the album was ‘Out of Stock’. Of course this wasn’t the truth.
It was a cruel blow. A shattering wake up call. Amazon eventually re-opened the account 15 hours later, with no explanation as to why they pulled the plug. But all was not lost.
‘The World Seems Happy’ did reach #1 on Amazon’s Movers & Shakers Music Charts – topping the world’s best-selling album of all time – Michael Jackson’s ‘Thriller’ which was placed at #3. PLUS it was the 9th best-selling CD in the world outselling other top acts like Jeff Buckley (Grace), Jack Johnson, The Rolling Stones, Kings of Leon, Leonard Cohen, Cyndi Lauper and many other household names.
The question on many minds is how did this all happen – despite the lengthy Amazon interruption? How can a virtually unknown Aussie Independent musician beat out these major artists from all over the world?
Two words … The Internet
Mykee explains, “We’ve been studying internet marketing strategies for at least 10 years including time with some of the world’s leading internet marketing gurus. We researched and planned this thoroughly and our efforts have certainly paid off. You have to understand that promoting Johnnie Mac’s album was not a one-person project. We combined a great product together with a great story, cutting-edge internet marketing techniques such as email JV’s and social networks, which sent the album launch viral”.
“It’s amazing that we can use the internet and social networks such as Facebook and Twitter to achieve these results with an obscure Aussie muso from the bush. This brings hope to many independent musicians who believe they have to be ‘discovered’ to become well known internationally”.
Johnnie’s chart topping success has led to a national tour throughout Australia where he is doing a string of shows as well as running workshops to help unsigned independent musicians learn how they can achieve the same success using the Internet.
Johnnie Mac’s limited edition album is continuing to sell all over the world and is rapidly gaining widespread attention.
TECHNICALLY FLAWLESS, CLEVER AND CREATIVE
This is Australian rock as it should sound – full of energy, passion and interesting atmospheric sounds. Technically flawless. clever and creative. This is one of those moments where everything works!
Tomatrax, Triple J SuperUser, Australia
Johnnie Mac’s creative internet marketing story continues in the next issue… Johnnie talks about busking, internet marketing and his recent interview with the New York Times.
Quiet interesting post . Thanks for posting
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