By Janet Beckers
You’ve probably heard the phrase “The money’s in the list”, even read it in this issue of Internet Marketing Magazine. But how much money and how big does the list need to be? To find the answer to this question, I interviewed some of the most successful business people in the world and grilled them on how much money they make from their lists, what size your list needs to be and what list building methods get the best results.
The people I interviewed had very different businesses and styles. Some were known for their rapid list building techniques while others were known for creating smaller targeted lists with high conversion rates. Some built their lists using mainly “offline” methods, others used paid advertising and others used social media. Despite their differences, every one of them agreed on 2 things:
- You can only make impressive money from your list if you have created a strong suite of products and services with increasing price points. This is sometimes called “the Backend”, or “Ascension Model”. In other words, you are not going to get rich by selling a $20 eBook if all you have to offer your customers is that book. However, you will get rich if you can offer the buyers of your $20 book other products that solve their problems, ranging from $20 to $500 to $2000 to $20,000 and beyond. The other thing they all agreed on was:
- Not all traffic (places you find your ideal customer) are created equal.
Not All Traffic is Created Equal
This is where quality beats quantity every time. A small list created by attracting subscribers from a high quality source will out-perform a larger list sourced from less effective methods. So in this case “Size really DOESN”T matter”. So let’s look at the list building methods that attract the highest quality subscribers to your list. By high quality, I mean people who are much more likely to join your list in the first place and then far more likely to purchase the products and services you have to offer. So let’s look at the top 4.
- Presenting in person to a group: OK I know what you’re thinking. This is a magazine about Internet Business so why am I recommending a method that is the exact opposite to hiding behind your computer screen? That’s because the people who join your mailing list after seeing your present on stage (this can be a small local business group or a large multi-speaker event) will be subscribed to your email list and be added to your Internet Marketing strategies. Without fail, people who have seen you present have greater trust in you and a better understanding of the solutions you provide. They will usually become your best customers.
- Being Interviewed on a Teleseminar: I love this method and every person I interviewed mentioned this as a powerful list building technique. You are seen as the expert because you are being interviewed, you are endorsed by the interviewer who has invited their own subscribers to listen to the interview and you have often a whole hour to develop trust and respect from the listeners. This has all the benefits of presenting to a group in person except you don’t have to dress up, travel and pay for accommodation.
- Referrals from other list owners: People who are referred to you by someone they already trust and respect will transfer some of the trust and respect to you. This means they are much more likely to buy from you (and join your list in the first place) because they figure you must be great as someone they trust said they endorse you. The lesson from this? Spend a lot of your time nurturing relationships with potential Joint Venture Partners. They will help you grow your business faster than you can ever do on your own.
- Social Media: Surprised? A high quality list is created from people who trust you. Social media, especially Facebook, Linked In and Google + that allow people to have extended dialogue with you (or at least read your dialogue with others) allows people to quickly judge if you are trust-worthy and know your stuff. Using social media effectively to grow your list is not an area you can afford to ignore. Done correctly, you will have an excellent and long-term return on your investment.
This is just 4 of dozens of different methods you can use to build your subscriber list to grow your business. I cover a lot more of these in the interviews I am gifting you plus some very clever strategies to increase the loyalty of your new subscribers (loyalty = profit by the way). If you try and use every list building method at once you will spread yourself too thin and get poor results so choose 4 methods at first; master them and then add more to your repertoire. If you focus on the 4 listed above you will be well on your way to creating a large and responsive list that will be the foundation of your business. Good luck and let me know how you go. I’d love to share the story of your action and success with my community too.
Janet Beckers, a.k.a.”The Wonderful Web Woman” is the founder of a successful and dynamic online community. She is an international speaker, best-selling author and mentor and has helped & inspired thousands to create their own success on-line. She is a multi-award winner, including most recently, Australian Marketer of The Year. She is passionate about helping YOU use the Internet to create a passionate and profitable business that is uniquely “you”. A business that allows you to “Shine Online”, attract the perfect customers easily and make a difference – while having fun.
You can access the entire series of interviews “Does (List) Size Really Matter” for a limited time at www.wonderfulwebwomen.com/magnovember
Louis Vuitton years of production means it is constantly improving production capacity of. The company has 17 factories, the production of bags and accessories. Marsaz is the twelfth factories in france. In addition, there are 3 factories in Spain, 2 factories in California. Last year, Louis Vuitton Outlet Store reduction makes it had closed its stores in france. The company only produced components, such as the production of zippers in asia.