by James Schramko
There is an art to driving traffic. My main focus is on grabbing targeted traffic fast. Targeted, as opposed to any traffic or silly free list building type traffic, the type you can expect to leverage more profit. When you’re traffic is targeted and you get lots of it you can make sales from every campaign. This works well in all different models and repeatedly.
My team and I have tested for a large amout of time building a powerful proven system that we use on my own websites for getting fast, targeted, strategic traffic. We call it Traffic Grab. This process is really about getting more of the right traffic and leveraging that traffic into profit. I’ll share the high level overview of the 6 phase process with you now…
Phase 1: Research
Research – is the key to knowing your target audience and what content to prepare for them. You need the right traffic so we need to find out where your best target clients are. You also need to know which traffic sources that they respond to the best and know your competition and what sort of traffic they’re getting.
This is really about researching ‘buyer traffic’. ‘Buyer Traffic’ converts, so people who buy things are the ones we want to focus on. We need to identify those target prospects from our research and gear our content towards them.
Phase 2: Content
Content – is the phase following on from research. We want the most compelling content so that we can get to provide the maximum value for our target market and in turn which helps our conversions.
Many traffic sources especially Facebook and Google are keen to offer a high value experience to customers so they love great content. When it comes to content there are four main categories of content that you should focus on with your marketing. These are:
1. Articles
2. Videos
3. Audio
4. Images
With these content pillars in place you can drive a lot for traffic.
Phase 3: Site
Site – There are two main components to your website design that you need to take into consideration.
1. The website you have needs to be designed to get more traffic.
2. You need do more when that traffic arrives – drive them towards your primary desired course of action on your money pages.
This is a massive area, but some of the main things to think of are:
• Using aged domains for SEO
• Having separate money pages for each major buying keyword phrase
• Sending your traffic viral with tools like Facebook Share, Facebook Like and Facebook Comments
• Using platforms like WordPress and it’s extensive list of plugins and themes to design and efficient and effective site
• Setting your website URL permalinks so that they include your keywords eg. Site.com/keyword1-keyword2
• Use Popup Domination for more opt-in’s
• Track and Measure everything with your analytics
Phase 4: Traffic
Traffic – There’s over 20 steps/techniques we use for driving traffic. Some of the main ones are:
• Article Marketing
• Blogging
• Web 2.0 and some super extra web 2.0 stuff including PDF’s
• Video marketing
• Affiliate marketing
• Bookmarking
• Press Releases
• Leveraging RSS
• Facebook marketing
• Twitter
• PPC (Pay Per Click)
• CPV (Cost Per View)
• Forums
• Ezines
• Media Buys
• Podcasts
• Classifieds
• Webinars
• Word of Mouths
• Ping traffic
Phase 5: Conversions
Conversions – If you can convert traffic into opting in to your list or making a sale then improving conversions has exactly the same effect as getting more traffic.
Importantly when you can convert traffic well and test and measure, this actually opens up the paid traffic as a good viable option. Some people are obsessed with free traffic which is crazy when you consider that if you could make $2 by investing $1 why don’t you ramp things up a little? This just tells me they don’t really understand traffic.
OptimizePress is one of the greatest tools I’ve come across to build landing pages that convert well. It’s a great tool to use for your landing pages and also your product launch sequences.
Tracking your conversions with Google Analytics and mapping out a sales funnel with goals can make a massive difference. Most people who are not profitable online are just not tracking and measuring properly.
Tools like CrazyEgg and Clicktale can give you advanced insights and visual analytics tools such as heatmaps and video tracking to figure out exactly what your prospects and clients are doing on your site and adjust accordingly.
Phase 6: Leverage
Leverage – this is where we hit the boost button and take everything we’ve learned and look for the optimization hacks. I have a really a strong background in strategy and innovation, so you’ll see exactly how you may add a zero to your bottom line over and over again.
This phase really is about running your winners long and cutting your losers short.
It’s certainly been a lifestyle change year for me because when I grew up, never in my wildest dreams would I think I could be living the lifestyle I now have on the beach since I recently moved to 5 acres in the heart of Sydney. I had a great day not long ago where walked into my Mercedes-Benz dealership and bought 2 cars for cash, had no debt. So these traffic strategies actually work, the question is can and will you apply it? Visit TrafficGrab.com for free video training that builds on what we’ve shared here.
James Schramko is a Sydney based entrepreneur who owns several Internet Business ranging from SEO to coaching. See more at www.SuperFastBusiness.com or see James’ Free traffic video series online at www.TrafficGrab.com
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