What happens if you turn off your Google Adwords Ad?  Will this traffic be replaced by your organic SEO listings if you are ranking well? A meta-study of 400+ Search Ads Pause studies, shows what happens when advertisers pause their search ad campaigns. This video explains the methodology and walks through results that show paid [...]

Google Website Optimizer is a free tool used by many marketers to increase the conversions on their website. Google is in the process of shutting it down and merging it into Google Analytics and is calling it ‘Content Experiments’. Website Optimizer will be going away on August 1. The verdict is still out on whether [...]