Facebook Making a Play in the Daily Deals Market
The Web’s largest social network is taking a jab at the Daily Deal industry with its newest launch of Facebook Offers, which is a tool for engaging with and driving new customers to businesses.
The offers are created from the sharing tool at the top of a Page’s timeline. Page administrators must click on the Offer, Event + button, and then create an offer headline, upload a photo, choose a limit for the number of claims, add terms and conditions, preview it then post the promotion.
Although Offers is a free service, Facebook suggests that businesses run an ad or Sponsored Story so that the offers receive more visibility.
Consumers can redeem offers from brands that they have liked. The “liked” brand’s offer will show up in the consumer’s news feed, which is where the consumer can click “Get Offer” to receive the promotion. Then Facebook sends a follow-up email to the consumer, which needs to be shown to the business in order to receive the discount.
Offers are free for administrators to create and share, however only a small number of local business Pages are currently able to take advantage of this new feature, with Facebook claiming that it plans to “launch Offers more broadly soon.”