Internet Marketing Magazine

Avoiding Marketing Extinction: 3 Keys to Surviving & Thriving

By Todd McCormick Today, marketers must adapt or risk going the way of the dodo. Biological changes are making old marketing strategies extinct. In this new marketing world, we can either change or become outdated and outmanned — or even worse, irrelevant. Darwin first coined the term “natural selection” when talking about a key mechanism [...]

3 Things Marketers Should Automate Today

By Bryan Brown More and more marketers are looking to marketing automation technology and behavioral marketing to help provide the personal, relevant touch their customers and prospects want without draining precious time and resources. According to a recent Forrester study, eight of 10 marketers feel that marketing automation will increase the efficiency of their marketing processes, [...]

The Great Puppy Dog Ambush and its Devious Lessons for your Web Conversions

It was an ambush. There I was in Brisbane at a seminar and… it happened. Like all good ambushes it was deviously planned, cunningly created and implemented with military-like precision. The first inkling I got was when my iphone vibrated (naturally on silent because of the seminar!) indicating a text message. I looked at it [...]

Split-test Your Way to Profits

In the online world today, you would be well aware that your marketing material has to be constantly evolving to compete with the ever increasing marketplace. In my 6-years of business, I have had to learn to adapt to industry changes and learn new techniques to help my bottom-line. And so began my journey into [...]

“The Avengers” in your biz?

It’s the big rave right now… The Blockbuster flick, “The Avengers”. Pulse-pumping adrenaline fix for the year… Six superheroes: Captain America, Thor, Ironman, Hulk, Black Widow, and Hawkeye Each with individual ‘gifts’ that, once united, can obliterate any enemy… (Except Chuck Norris, of course) So here’s my take on how to posses each of their [...]

Does (List) Size Really Matter?

By Janet Beckers You’ve probably heard the phrase “The money’s in the list”, even read it in this issue of Internet Marketing Magazine. But how much money and how big does the list need to be? To find the answer to this question, I interviewed some of the most successful business people in the world [...]

Still Hiding Behind Your Computer? Fast-Action Strategies For Breaking Your “Fear of Phone” And Maximizing Your Sales Success

by Ari Galper Many Sales and Marketing people need to transfer from being “passive” to being “active”… including Internet Marketers One pattern that is emerging as I spend more time interacting with sales and marketing people, is that the day is spent sending emails back and forth to prospects with the purpose of attempting to [...]