Tag Archives: active marketing

How to Get 80% of the Results with 20% of the Content

By Chris Garrett When should you write? How often? How long should your blog posts be? Should you have a schedule? I get asked these questions and similar every week, between emails, Q&A calls/webinars, and clients. Content is becoming super important. We used to talk about if content was king or not. Now, I see a shift. The content creator ...

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How to Win the Battle of the Inbox

By Scott Dudley  “Email is dead.” “It’s just too competitive in the inbox these days.” “Email open rates have plummeted over the last few years.” These are the common opinions about email marketing in 2014. And in a way… they’re right. But let me clarify. They’re only right if the marketer is sending out dull, dry, bland emails. The fact ...

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9 Actionable Tips for Better Content

1) Expressive text Use a lot of expressive text (bold, italic, underline, strikethrough). 2) Grab quotes from figures in the niche Have your VA do the same thing to interviews (written or video) with popular figures in your niche. You should also put these into a similar styled spreadsheet that you can look back to when writing content or you ...

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Avoiding Marketing Extinction: 3 Keys to Surviving & Thriving

By Todd McCormick Today, marketers must adapt or risk going the way of the dodo. Biological changes are making old marketing strategies extinct. In this new market­ing world, we can either change or become out­dated and outmanned — or even worse, irrelevant. Darwin first coined the term “natural selec­tion” when talking about a key mechanism of evolution. What are the ...

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3 Things Marketers Should Automate Today

By Bryan Brown More and more marketers are looking to marketing automation technology and behavioral marketing to help provide the personal, relevant touch their customers and prospects want without draining precious time and resources. According to a recent Forrester study, eight of 10 marketers feel that marketing automation will increase the efficiency of their marketing processes, and more than half plan ...

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Split-test Your Way to Profits

In the online world today, you would be well aware that your marketing material has to be constantly evolving to compete with the ever increasing marketplace. In my 6-years of business, I have had to learn to adapt to industry changes and learn new techniques to help my bottom-line. And so began my journey into split-testing – an extensive subject. ...

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“The Avengers” in your biz?

It’s the big rave right now… The Blockbuster flick, “The Avengers”. Pulse-pumping adrenaline fix for the year… Six superheroes: Captain America, Thor, Ironman, Hulk, Black Widow, and Hawkeye Each with individual ‘gifts’ that, once united, can obliterate any enemy… (Except Chuck Norris, of course) So here’s my take on how to posses each of their unique skills… to decimate your ...

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