By Todd McCormick Today, marketers must adapt or risk going the way of the dodo. Biological changes are making old marketing strategies extinct. In this new marketing world, we can either change or become outdated and outmanned — or even worse, irrelevant. Darwin first coined the term “natural selection” when talking about a key mechanism [...]
by Tony McAuslan Aside from the family home, your biggest asset is most likely to be your business. In fact, rather than relying on the old saying that a “man’s home is his castle”, I prefer to get my clients to think of their business as their most important ‘castle’ – it needs to have [...]
It was an ambush. There I was in Brisbane at a seminar and… it happened. Like all good ambushes it was deviously planned, cunningly created and implemented with military-like precision. The first inkling I got was when my iphone vibrated (naturally on silent because of the seminar!) indicating a text message. I looked at it [...]
by Bret Thomson I just knocked back a quick $3,000. I’ll tell you why. Firstly, she was a lovely lady. No… not because she was happy to pour some moolah into my bank account. Had nothing to do with it… Just one of those deserving souls trying to crack it in this unforgiving (sometimes ruthless) [...]
In the online world today, you would be well aware that your marketing material has to be constantly evolving to compete with the ever increasing marketplace. In my 6-years of business, I have had to learn to adapt to industry changes and learn new techniques to help my bottom-line. And so began my journey into [...]
It’s the big rave right now… The Blockbuster flick, “The Avengers”. Pulse-pumping adrenaline fix for the year… Six superheroes: Captain America, Thor, Ironman, Hulk, Black Widow, and Hawkeye Each with individual ‘gifts’ that, once united, can obliterate any enemy… (Except Chuck Norris, of course) So here’s my take on how to posses each of their [...]
By Janet Beckers You’ve probably heard the phrase “The money’s in the list”, even read it in this issue of Internet Marketing Magazine. But how much money and how big does the list need to be? To find the answer to this question, I interviewed some of the most successful business people in the world [...]
by Steve Plummer Curiosity May Have Killed the Cat but It’s Also an Often Overlooked Key to Sales Success… How to Write Bullets Which Teases Your Prospects and Leads them to the Sale Here’s a secret to selling, which is often overlooked, but if you master it, it could pay handsome dividends. No, [...]
by Dale Beaumont Why the future of marketing is already here… Many people hear the words ‘Mobile Marketing’ and immediately think Spam. Or they think it’s something just for ‘kids’ and customers wouldn’t be interested in receiving mobile communication. Maybe they also think it’s too expensive and they can’t afford it. All of these opinions are [...]
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