Avoiding Marketing Extinction: 3 Keys to Surviving & Thriving

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By Todd McCormick Today, marketers must adapt or risk going the way of the dodo. Biological changes are making old marketing strategies extinct. In this new market­ing world, we can either change or become out­dated and outmanned — or even worse, irrelevant. Darwin first coined the term “natural selec­tion” when talking about a key mechanism [...]

Why You Should be Turning Your Competitor’s Tactics on Yourself

Why You Should be Turning Your Competitor’s Tactics on Yourself

by Tony McAuslan Aside from the family home, your biggest asset is most likely to be your business. In fact, rather than relying on the old saying that a “man’s home is his castle”, I prefer to get my clients to think of their business as their most important ‘castle’ – it needs to have [...]

Mobile Marketing

Mobile Marketing

by Dale Beaumont Why the future of marketing is already here… Many people hear the words ‘Mobile Marketing’ and immediately think Spam. Or they think it’s something just for ‘kids’ and customers wouldn’t be interested in receiving mobile communication. Maybe they also think it’s too expensive and they can’t afford it. All of these opinions are [...]

4 Big Marketing Questions

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By Steve Plummer Have You Got Rip-Snortin’ Answers to These Four Questions? Ok, so there are four BIG and important questions you must have absolutely cracking, killer, rip-snorting answers to if you want your marketing to work. This applies to any marketing, online as well as offline. In fact if you nail these questions, you’ll [...]

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