Internet Marketing Magazine

Does (List) Size Really Matter?

December 2, 2011 By Greg Cassar 6,626 Comments

By Janet Beckers You’ve probably heard the phrase “The money’s in the list”, even read it in this issue of Internet Marketing Magazine. But how much money and how big does the list need to be? To find the answer to this question, I interviewed some of the most successful business people in the world [...]

Mobile Marketing

September 23, 2011 By Greg Cassar 7,393 Comments

by Dale Beaumont Why the future of marketing is already here… Many people hear the words ‘Mobile Marketing’ and immediately think Spam. Or they think it’s something just for ‘kids’ and customers wouldn’t be interested in receiving mobile communication. Maybe they also think it’s too expensive and they can’t afford it. All of these opinions are [...]

Filed Under: Internet Marketing Strategy Tagged With: business marketing, capturing leads, internet marketing strategy, make marketing work, marketing, marketing strategies that works, mobile marketing, successful marketing

7 Steps to Keep Your Ads Alive in Google in 2011

May 5, 2011 By Greg Cassar 8,654 Comments

You probably would have need to have been hiding under a rock to not notice Google ‘thinning the herd’ of advertisers over the last year or so. Ultimately Google is trying to provide a better and more relevant search experience for their users. It seems they are willing to do this at any cost, and [...]

Filed Under: Internet Marketing Strategy Tagged With: Google, Google Adwords, marketing, PPC