By Todd McCormick Today, marketers must adapt or risk going the way of the dodo. Biological changes are making old marketing strategies extinct. In this new marketing world, we can either change or become outdated and outmanned — or even worse, irrelevant. Darwin first coined the term “natural selection” when talking about a key mechanism [...]
by Tony McAuslan Aside from the family home, your biggest asset is most likely to be your business. In fact, rather than relying on the old saying that a “man’s home is his castle”, I prefer to get my clients to think of their business as their most important ‘castle’ – it needs to have [...]
For many people starting out on eBay choosing a market to sell into can be a bit overwhelming when you first look at the possibilities and opportunities. After all, there are over 50,000 categories with thousands of products in each category to choose from. Often a new seller can see so many opportunities they want [...]
Let me share with a you a very simple, and incredibly powerful exercise (the most powerful ones usually are the simplest). If you master this exercise it has the power to revolutionize your business. Seriously. The concept of an ‘Avatar’ is a term that has been bantered about on the Internet lately. I first [...]
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