By Todd McCormick Today, marketers must adapt or risk going the way of the dodo. Biological changes are making old marketing strategies extinct. In this new marketing world, we can either change or become outdated and outmanned — or even worse, irrelevant. Darwin first coined the term “natural selection” when talking about a key mechanism [...]
By Bryan Brown More and more marketers are looking to marketing automation technology and behavioral marketing to help provide the personal, relevant touch their customers and prospects want without draining precious time and resources. According to a recent Forrester study, eight of 10 marketers feel that marketing automation will increase the efficiency of their marketing processes, [...]
By Scott Bywater You learn a lot when you write emails on a daily basis. And one of the things I have discovered is that when I promote new products I SELL MORE. Now I can create lots of little products, but truth be told I am often better off investing my time in [...]
It was an ambush. There I was in Brisbane at a seminar and… it happened. Like all good ambushes it was deviously planned, cunningly created and implemented with military-like precision. The first inkling I got was when my iphone vibrated (naturally on silent because of the seminar!) indicating a text message. I looked at it [...]
In the online world today, you would be well aware that your marketing material has to be constantly evolving to compete with the ever increasing marketplace. In my 6-years of business, I have had to learn to adapt to industry changes and learn new techniques to help my bottom-line. And so began my journey into [...]
It’s the big rave right now… The Blockbuster flick, “The Avengers”. Pulse-pumping adrenaline fix for the year… Six superheroes: Captain America, Thor, Ironman, Hulk, Black Widow, and Hawkeye Each with individual ‘gifts’ that, once united, can obliterate any enemy… (Except Chuck Norris, of course) So here’s my take on how to posses each of their [...]
By Janet Beckers You’ve probably heard the phrase “The money’s in the list”, even read it in this issue of Internet Marketing Magazine. But how much money and how big does the list need to be? To find the answer to this question, I interviewed some of the most successful business people in the world [...]
by Steve Plummer Curiosity May Have Killed the Cat but It’s Also an Often Overlooked Key to Sales Success… How to Write Bullets Which Teases Your Prospects and Leads them to the Sale Here’s a secret to selling, which is often overlooked, but if you master it, it could pay handsome dividends. No, [...]
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